Alexandra R. Castro

BIO

Certified Hypewoman, Brand Enthuasist, Ex-Mermaid

ABOUT/

Certified Hypewoman, BrandING Enthuasist, Ex-Mermaid

ASPIRING CREATIVE DIRECTOr/CHICAGO BASED

 

Alexandra is that friend who will unconditionally and passionately support those closest to her. If you have a vision, she'll use her design skills and her insight on "the art of hype" to help you achieve it. She's like having a personal [hypewoman]. 

Alexandra transmits her energetic and spunky nature onto her work through her commitment of being involved throughout the entire process of building a brand narrative. From the logo, color palette, web design, to marketing strategies and social media campaigns, she prides herself in being identified as a brand storyteller. Throughout the years of serving the community and her experience in education with Chicago Public Schools, Alexandra has acquired the passion to connect with people.

Curiousity did not kill the cat, it gave it nine more lives
— A. Castro

She continuously pushes herself to apply her artistic insight on visual language to create opportunities that spark a community. Her fresh POV of creating engagement among millennials is attributed to her unquenchable curiosity to understand people, culture and trends. Because she strongly believes that curiosity DID NOT kill the cat, it gave it nine more lives.  

What is she up to when she isn't creating visual narratives? 

Catch her at a show, shooting content for her style blog Mermaids & Desires or her natural habitat, a local panaderia (bakery). 

 

SERVICES

iDENTITY /

Brand Consulting
Identity Systems
Art Direction
Naming
Tagline
Brand Collateral
Brand Guidelines

Branding /

Editorial Design
Branding System
Advertising
Flyers & Invitations
Media Kits
Album Design
Posters
Brochures

WEB/

Web Design
Art Direction
Content Creation

PHOTOGRAPHY/

Creative Content
Editorial
Portrait
Product
Event

Social MEDIA/ 

Consulting
Social Media Plan
Creative Content